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Experience

Estee Lauder's Eyelight

Estee Lauder Generative Artwork Installation


Agency: Bartle Bogle Hegarty
Client: Estee Lauder, NY
Producer: Daniel Lee

As part of Estee Lauder's Eyelight campaign, we were thrilled to collaborate with the team at BBH, Singapore, on an interactive installation that generated artwork based on users' eye scans.

Apart from creating the on-screen UI content, we helped conceptualize and develop the aesthetical framework within which the artworks would be generated.