GSK \ A Worse Pain

PSA

Client | GSK, Vietnam
Agency | Purpose Ant, Vietnam
Produced at Children Of in association with Semicolon.

Director of Photography | Kelvin Chew
Camera | Nghiêm Duy Hải
Gaffer | Pham Thai Tuan

Production Designer | AI Team

Casting | TK Casting - Hoàng Thi Nguyễn, Khoa Nguyen Ngoc
Wardrobe Stylist | Hang Ngoc Nguyen, Na Bong Chua
Hair + Make Up Artist | Trí Nhân

Location Audio | Đoàn Ngọc Tân
DIT | Dat Tran

Equipment | PS Vietnam
Catering | Truong Vo

Storyboards | Yên Khê, Nguyễn Quốc Bảo

Assistant Director | Lê Hoàng Phương
Assistant to the Director | Lại Tiến Anh
Directed by Jac Min

Amazon \ It's On Amazon Prime

TVC Campaign

Client | Amazon
Agency | Accenture Song
Produced at Semicolon .

Director of Photography | Shyan Tan
Camera Assist. | Daryl Nah
Gaffer | Ben Ong
Key Grip | Eric Tan

Art Director | Chris Koh
Art Assistants | Adelene Wee, Mariah Bte Mazlan
Location Manager | Zinc Tham

Casting | Hello Group
Wardrobe Stylist | Sharon Tan
Hair + Make up Artist | Casey Ling

Offline | Siti Khairunnisa
Colour | Eugene Seah
Online | Sandy Mui, Jonathan Law
Audio | FVSE

Executive Producer | Michelle Yap
Produced by Joanna Teo
Assistant Director | Tan Jiayu
Directed by Jac Min

National Gallery of Singapore \ Light to Night Festival 2025

Logo Presentation

Client | National Gallery of Singapore
Agency | Factory 16 11
Produced at Semicolon.

Animated by Sandy Mui.

Produced + Directed by Daniel Lee.

Workforce Singapore \ Career Health

Commercial

Client | Workforce Singapore
Agency | Off The Beaten Track
Produced at Semicolon.

Cinematography | Adrian Tan
Gaffer | Benjamin Ong
Best Boy | Leslie Sim

Key Grip | Eric Tan

Art Director | Chris Koh
Props Master | Adelene Wee
Art Assistants | Samuel Tan, Mariah Bet Mazlan, Ihsan, Sheng Wei

Sound Recordist | Charlotte Wong

DIT | Munesh Varadaraju

Casting | Hello Group
Wardrobe Stylist | Sharon Tan
Hair + Make up Artist | Casey Ling

Offline | Siti Khairunnisa
Colour | Eugene Seah
Online | Jonathan Law Sandy Mui
Audio | FVSE

Produced by Michelle Yap
Assistant Producer | Joanna Teo
Assistant Director | Tan Jia Yu
Directed by Winfred Kwan

Singapore Media Festival \ Step in

Commercial

Client | Singapore Media Festival
Agency | Accenture Song
Produced at Semicolon.

Director of Photography | Shyan Tan
Camera Assist. | Daryl Nah
2nd Camera Assist. | Gabriel Yip

Gaffer | Ben Ong
Key Grip | Eric Tan

Art Director | Chris Koh
Art Assistants | Adelene Wee, Mariah Bte Mazlan

Casting | Hello Group
Wardrobe Stylist | Sharon Tan
Hair + Make up Artist | Casey Ling

Offline | Jonathan Law
Colour | Eugene Seah
Online | Jonathan Law, Sandy Mui
Audio | Fuse

Executive Producer | Michelle Yap
Produced by Joanna Teo
Assistant Director | Daniel Lee
Directed by Jac Min

UOL \ Meyer Blue

Client | UOL
Agency | Factory 16 11
Produced at Semicolon.

Director of Photography | Adrian Tan
Gaffer | Ben Ong

Art Director | Chris Koh

Casting | Hello Group
Wardrobe Stylist | Sharon Tan
Hair + Makeup | Casey Ling

Produced by Michelle Yap
Assistant Producer | Joanna Teo
Assistant Director | Brenda Ong
Written + Directed by Jac Min

Fashion for Cancer \ Cancer Won't be my Last ______

Promo

Client | Fashion for Cancer
Produced at Semicolon.

Director of Photography | Shyan Tan

Camera Assist. | Daryl Nah
2nd Camera Assist. | Gabriel Yip
Camera Grip | Henry He

Trinity Operator | Chris Ang
Trinity Assit. | Danny Ng

Gaffer | Ben Ong
Key Grip | Neil Cheah
Best Boy | Leslie Sim
Grips | Muhd Rafshanjani, Ivan Yau, Teo Zhi Xian, Low Jie Er, Zhang Jiapei

Art Director | Chris Koh
Art Assistants | Mariah Bte Mazlan, Adelene Wee, Samuel Tan

Wardrobe Stylist | Sharon Tan, Xindi Siau
Wardrobe Assist. | Odelia Foong
Hair + Make up Artist | Suburbs Studio, Casey Ling, Zeus Chan

Offline | Siti Khairunnisa
Colour | Eugene Seah
Online | Jonathan Law, Sandy Mui
Audio | FVSE

Executive Producers | Michelle Yap, Daniel Lee, Ong Bee Yan, Richard Koh
Produced by Joanna Teo
Project Manager | Philothea Liau

Assistant Director | Tan Jiayu
Conceptualized + Directed by Jac Min

Featuring clothes and apparel from In Good Company, Graye and Moss & Lupine.

Made possible with the support of Cinegear, Radioquip, A Pixels, Hello Group, The Suburbs Studio.

With special thanks to Singapore G Building, Maple Tree Buildings, Gajah Gallery, Ong Bee Yan, Richard Koh + Shirley Chia.

Singapore Airlines x STB \ Beyond the Cabin

Series
S2E1: Good Nights in Singapore
S2E2: The Great Indoors of Singapore

Client | Singapore Airlines
Singapore Tourism Board
Agency | TBWA, Singapore
Produced at Semicolon.

Director of Photography | Shyan Tan
Camera Assist. | Justin Ng
DIT / Camera Grips | Munesh Varadaraju, Kin Leung, Chow Hui Xian

Audio Recordists | James Choong, Nelson Pereira, See Tong Wai
Locations | Zinc Tham
Production Assistants | Kelvin Yee, Jazmine Monaz

Offline | Siti Khairunnisa
Colour | Eugene Seah
Online | Daniel Lee, Jonathan Law, Sandy Mui
Audio | FVSE

Produced by Michelle Yap + Joanna Teo
Title Sequences Directed by Daniel Lee
Directed by Jac Min

ADM \ BL_NK CANVAS

Promo

Client | School of Art, Design + Media, NTU
Produced at Semicolon.

Director of Photography | Shyan Tan

Offline | Jac Min
Colour | Eugene Seah
Online | Jac Min, Sandy Mui, Jonathan Law

Produced by Michelle Yap + Joanna Teo
Concept + Direction by Jac Min

A Johnnie Walker x James Jean Lunar New Year

Promo

Client | Johnnie Walker 
Agency | Oliver, UK
Produced at Semicolon.

Offline | Jonathan Law 
Motion Design + Online | Semicolon 
Audio | Fuse

Produced + Directed by Daniel Lee

Hong Kong Jockey Club \ Special Breed

Commercial

Client | Hong Kong Jockey Club
Agency | Accenture Song
A Semicolon x MethodNMadness Production

Offline | Jonathan Law
Colour | Eugene Seah (Chop Shop Post)

Produced by Michelle Yap
Assistant Producer | Joanna Teo
Directed by Daniel Lee

HSBC \ The Wongs

Commercial

Client | HSBC, Hong Kong
Agency | Wunderman Thompson, Hong Kong
Produced at Semicolon in association with Children Of.

Director of Photography | Shyan Tan
Focus | Nguyễn Phi Long
Gaffer | Nguyen Minh Phung

Location Audio | Đoàn Ngọc Tân
DIT | Dat Tran

Equipment + Lighting | PS Vietnam

Executive Producers | Michelle Yap, Tony Nhat Nguyen, Hoang Duy Khanh
Account Producer | Lại Toàn
Producer | Joanna Teo, Hong Vy Tran
Line Producers | Keisha, Nguyễn Châu Mẫn Nghi,
Assistant Producers | Kim Phan, Đỗ Như, Hồ Nguyên Minh Thư
Production Assistants | Shayanna Tham, Salem Trương, Nguyễn Trường, Đạt Võ

Assistant Director | Susan Truong
Written + Directed by Jac Min

Universal Studios Singapore \ 媽

Commercial

Client | Universal Studios Singapore
Produced at Semicolon.

Director of Photography | Shyan Tan
Gaffer | Ben Ong

Art Director | Chris Koh
Location Audio | James Choong

Casting | Hello Group
Wardrobe Stylist | Sharon Tan

Produced by Michelle Yap
Assistant Producer | Joanna Teo
Assistant Director | Tan Jiayu
Written + Directed by Jac Min

UOL \ Pinetree Hill

Commercial

Client | UOL
Agency | Factory 16 11
Produced at Semicolon.

Director of Photography | Adrian Tan
Gaffer | Ben Ong

Art Director | Chris Koh

Casting | Hello Group
Wardrobe Stylist | Sharon Tan

Produced by Michelle Yap
Assistant Producer | Joanna Teo
Assistant Director | Tan Jiayu
Directed by Jac Min

Razer \ Seiren

Commercial

Client | Razer Inc.
Agency | Cum Creative
A MethodNMadness x Semicolon Production.

Produced by Christian Fontaine
Directed by Daniel Lee

The Rules Have Changed

Commercial

Client | ⌧⌧⌧⌧
Agency | ⌧⌧⌧⌧, Singapore
Produced at Semicolon.

Director of Photography | Adrian Tan
Gaffer | Ben Ong
Art Director | Chris Koh

Casting | Hello Group
Wardrobe Stylist | Sharon Tan

 Offline | Chiang Ming Yang 
Colour | Eugene Seah 
Online | Jonathan Law, Sandy Mui 
Audio | Fuse

Produced by Michelle Yap
Assistant Producer | Joanna Teo
Assistant Director | Gavril Hing
Directed by Jac Min

TikTok \ 32nd SEA Games

TikTok x SEA Games Spot

Client | TikTok, Singapore
Produced at Semicolon.

Online | Sandy Mui, Jonathan Law, Daniel Lee
Colourist | Eugene Seah
Audio by Fuse

Produced by Michelle Yap
Directed by Daniel Lee

Samsung \ S23 S Pen

Global Launch

Client | Samsung
Agency | We Are Social, Singapore
Produced at Semicolon.

Director of Photography | Adrian Tan
Gaffer | Ben Ong

Art Director | Chris Koh

Casting by Hello Group
Wardrobe Stylist | Sharon Tan
Hair + Makeup | Casey Ling

Produced by Michelle Yap
Assistant Producer | Joanna Teo
Assistant Director | Tan Jiayu
Directed by Jac Min

Riot Games \ Blackout

Teaser

Client | Riot Games
Produced at Semicolon in association with Children Of

Director of Photography | Shyan Tan 
Focus Puller | Nguyễn Phi Long 
Gaffer | Phạm Thái Tuấn

Lighting + Equipment by PS Việt Nam!

Art Director | Đại Hưng
Props Master | Tí Chuột
Set Design | Mai Ngọc

 Hair + Makeup | Trí Nhân

Offline | Jac Min
Colour | Eugene Seah (The Chop Shop Post)
Online | Jac Min
Audio | Fuse

Executive Producers | Michelle Yap, Nguyễn Quang Nhật, Hoàng Duy Khánh
Producer | Trần Hồng Vy 
Assistant Producer | Joanna Teo

Line Producers | Trần Thị Thuỳ Dương, Lại Hồng Toàn, Nguyễn Châu Mẫn Nghi
Production Assistants | Hồ Nguyên Minh Thư, Trương Tiến Sang, Phan Như Phương Kim

Assistant Director | Nguyễn Minh Đức
Concept + Direction by Jac Min

Digits Club \ Riddles in the Dark

Commercial

Client | Digits Club
 Agency | MethodNMadness 
A MethodNMadness x Semicolon Production.

Director of Photography | Adrian Tan
Gaffer | Ben Ong

Art Director | Chris Koh
Casting | Hello Group

Executive Producer | Terence Ng
Produced by Michelle Yap
Assistant Producer | Joanna Teo
Written + Directed by Jac Min + Tan Wen Hao

McDonald's \ Honour Your Appetite

Commercial

Client | McDonald’s, Singapore
Agency | Leo Burnett, Singapore
A Semicolon x MethodNMadness Production.

Director of Photography | Shyan Tan
Gaffer | Benjamin Ong

Art Director | Chris Koh 

Casting | Hello Group
Wardrobe Stylist | Sharon Tan 
Hair + Makeup | Casey Ling

Offline | Siti Khairunnisa
Colour | Eugene Seah (The Chop Shop Post)
Online | Daniel Lee, Sandy Mui

CG Executive Producer/Supervisor | Tan Wen Hao
Concept Art | Francesco Guarini
CG Modeler | Arianna Querin
CG Generalists | Huzaifi Razali, Hisham Taufik, Chetan Walia, Zheng Jie

Animation Lead | Lucio Mennillo
Animation | Jaikumar Balasubramanian

VFX | Kulapong Vaiyamugamuygul

Audio | Fuse

Produced by Michelle Yap
CG Producer | Christian Fontaine 
Assistant Producer | Joanna Teo
Assistant Director | Tan Jiayu
CG Director | Tan Wen Hao
 Directed by Daniel Lee + Jac Min

Affyn \ Hello, World.

Gameplay Trailer

Client | Affyn
 Agency | MethodNMadness
A MethodNMadness x Semicolon Production.

Director of Photography | Shyan Tan 
Camera | Chris Ang 
Gaffer | Benjamin Ong

Art Director | Chris Koh 

Casting | Hello Group
Wardrobe Stylist | Sharon Tan 
Hair + Makeup | Casey Ling

Offline | Siti Khairunnisa
Colour | Eugene Seah (The Chop Shop Post)

CG + Online | Method + Madness
CG Executive Producer | Tan Wen Hao, Alex Scollay
CG Director | Tan Wen Hao

Concept Art | Francesco Guarini

CG Modeling | Andres Salvatierra, Arianna Querin
CG Generalists | Tan Ya Ting, Huzaifi Razali, Hisham Taufik, Nick Lim, Chetan Walia, Zheng Jie

Animation Lead | Lucio Mennillo
Animation | Jaikumar Balasubramanian, Rahul Mohan Gore, Jaturon Jetwiriyanon, Rama Jha, Salman Attar, Nabeel Ahmed, Luka Trinh

VFX | Kulapong Vaiyamugamuygul
Compositing | Luis Calvo

Audio | Fuse

Produced by Michelle Yap + Christian Fontaine 
Assistant Producer | Joanna Teo, Euan Garcia 
Assistant Director | Tan Jiayu
 Directed by Jac Min x Tan Wen Hao

TikTok \ Singapore is Not

Commercial

Client | TikTok 
Produced at Semicolon.

Director of Photography | Shyan Tan
Gaffer | Ben Ong
Art Assistant | Jazmine Monaz, Ericson Esteban

Produced by Michelle Yap
Assistant Producer | Joanna Teo
Production Assistant | Jazmine Monaz
Directed by Jac Min

-

Silver Award
The Gong Awards 2022, Singapore, Best Use of Cultural Insights in Film + Branded Content

Bronze Award
The Gong Awards 2022, Singapore, Best Use of Influencers

Finalist
The Gong Awards 2022, Singapore, Film (Online)
The Gong Awards 2022, Singapore, Best Use of User Generated Content

Glenfiddich \ The Grand Runway

Commercial

Client | Glenfiddich
 Agency | The Teeth
 Produced at Semicolon.

Art Director | Chris Koh
Casting | Mannequin Studio

Featuring the designs of Baëlf Design, Max Tan and Frederick Lee.

Choreography | Charmain Ho

Produced by Michelle Yap
Assistant Producer | Joanna Teo
Assistant Director | Tan Jiayu
Directed by Amanda Tan

ADM \ &Beyond

Promo

Client | School of Art, Design + Media, NTU
Agency | Factory 16 11
Produced at Semicolon.

Director of Photography | Shyan Tan
Camera | Chris Ang
Gaffer | Haikal Ismail

Art Director | Roy Wang
Art Assistants | Mark Ong, Tamelia Lim, Chrystal Lim, Sandra Lau, Beatrice Lum, Rennie Yeo, Chloe Kor

Hair + Make Up | Lee Jia Rong

Executive Producers | Roy Wang, Michelle Yap
Produced by Joanna Teo
Movement Director | Amanda Tan
Concept + Direction by Jac Min

Special thanks to Annette Lee.

Kindly sponsored by Cinegear, Aputure + Fuse with the goodwill contributions of Shyan Tan, Amanda Tan, Chris Ang, Haikal Ismail, Justin Faith, Zolynn Phua, Elvin Lee, The Source and Eugene Seah.

Made possible by the overwhelming support of the ADM student body - led by Joanna Wu.

Best experienced with a good set of headphones.

Bolon Eyewear \ A New Vision

Print

Client | Bolon Eyewear
Produced at Semicolon.

Photography Assistants | Stills Network
Digitech Operator | Yann Cloitre

Director of Photography | Daniel Chan
Offline | Daniel Chan, Chiang Ming Yang

Modeling Agency | AVE Management
Wardrobe Stylist | Furqan Saini
Hair + Makeup | Manisa Tan + Grego Oh

Digital Retouching | Eighties Production

Produced by Michelle Yap
Assistant Producer | Joanna Teo
Directed and Photographed by Lenne Chai

Affyn \ Enter Nexus

Commercial

Client | Affyn
Agency | MethodNMadness
A MethodNMadness x Semicolon Production.

Director of Photography | Shyan Tan
Camera | Chris Ang
Gaffer | Benjamin Ong

Art Assistant | Gracie Koh
Wardrobe Stylist | Norehan Harun
 Hair + Makeup | Rey Lee, Nicholas Jee

Offline | Chiang Ming Yang
Colour | Eugene Seah (The Chop Shop Post)

Audio | Fuse

Produced by Michelle Yap, Christian Fontaine
Assistant Producer | Gwendolin Mah
Directed by Jac Min + Tan Wen Hao

Sentosa \ Never Ending Discoveries

TVC Campaign

Client | Sentosa, Singapore
Agency | GOVT, Singapore
Produced at Semicolon.

Photography Assistants | Stills Network
Digitech Operator | Yann Cloitre
Art Director | Chris Koh

Casting | Hello Group
Wardrobe Stylist | Sharon Tan
Hair + Makeup | Casey Ling

Produced by Michelle Yap
Assistant Producer | Joanna Teo
Production Manager | Tan Jiayu

Photography by Lenne Chai
Directed by Jac Min

Johnnie Walker \ Blue Label Celebrations

Promos

Client | Johnnie Walker
Agency | Oliver, UK
Produced at Semicolon.

Animation | Sandy Mui
Audio | Jonathan Law

Produced + Directed by Daniel Lee

Novoflex sAIL \ Reshaping Technology

Client | Novoflex Sail
Agency | Factory
Produced at Semicolon.

Produced by Roy Wang + Daniel Lee
 Written and Directed by Daniel Lee

Transitions Lenses \ Eyes Seen Enough

Regional Campaign

Client | Transitions, Singapore
Agency | We Are Social, Singapore
Produced at Semicolon.

Director of Photography | Adrian Tan
Steadicam Operator | Chris Ang
Gaffer | Ben Ong
Art Director | Chris Koh

Casting | Hello Group
Wardrobe Stylist | Sharon Tan

Produced by Michelle Yap
Assistant Producer | Shafna
Assistant Director | Gavril Hing
Directed by Jac Min

McDonald's \ My Happy Place

Commercial

Client | McDonald’s, Singapore
Agency | Leo Burnett, Singapore
Produced at Semicolon.

Director of Photography | Adrian Tan
Gaffer | Ben Ong
Art Director | Chris Koh

Casting | Hello Group
Wardrobe Stylist | Sharon Tan

Executive Producers | Daniel Lee + Jac Min
Produced by Michelle Yap
Assistant Producer | Shafna
Assistant Director | Gavril Hing
Co-Directed by Jonathan Chong
Directed by Jac Min

Vivinex \ Eye to Eye

Commercial

Client | Vivinex
Agency | Ward 6, Singapore
Produced at Semicolon.

Asset Prep | Sahfna, Lung Nok Wan
Offline | Lung Nok Wan
Colour | Royston Van Huizen
Motion Design | Jonathan Law, Sandy Mui

Produced + Directed by Daniel Lee

Razer Inc. \ Unleash What's Next

Commercial

Client | Razer Inc.
Agency | MethodNMadness
A MethodNMadness x Semicolon Production

Director of Photography | Joel Heng
Gaffer | Haikal Ismail
Props Master | Norman Aloysius

Produced by Shafna + Christian Fontaine
Written by Jac Min + Sean Lee
Art Direction | Daniel Lee
Co-Director | Tan Wen Hao
Directed by Jac Min

Workforce Singapore \ Voices

Commercial

Client | Workforce Singapore
Agency | Blk J, Singapore
Produced at Semicolon.

Director of Photography | Adrian Tan
Gaffer | Ben Ong
Art Director | Chris Koh

Casting | Hello Group
Wardrobe Stylist | Michelle Yap
Hair + Make Up Stylist | Jo Ng

Produced by Michelle Yap
Assistant Producer | Shafna
Assistant Director | Gavril Hing
Directed by Jac Min

Microsoft x Intel \ A More Powerful You

Web Campaign

Client | Microsoft, Singapore + Intel, Singapore 
Agency | McCann, Singapore 
Produced at Semicolon.

Director of Photography | Hanshen Sudderuddin
Gaffer | Haikal Ismail
Props Master | Wendy Chee

Casting | Hello Group
Wardrobe Stylist | Michelle Yap

Post Production Supervisor | Daniel Lee
Offline | Wong King Lam
Colour | Royston Van Huizen
Online | Jonathan Law, Sandy Mui, Jierick Ng

Produced by Shafna
Directed by Daniel Lee

ADM \ #Unseen

Promo

Client | School of Art, Design and Media, Singapore
Agency | Factory 16 11
Produced at Semicolon.

Offline | Jac Min
Colour | Eugene Seah (The Chop Shop Post)
Motion Design + Online | Jonathan Law

Executive Producer | Roy Wang
Produced by Wong King Lam
Animation Director | Daniel Lee
Assistant Director | Ng Yang Meng
Concept + Direction by Jac Min
Remixed from the thoughts of Alan Watts.

-

Nominated
Motionographer: The Motion Awards 2021
Events >> Title Sequence: Finalist

Official Selection
SXSW 2022, Title Sequence

The Learning Lab \ Generation You

Commercial

Client | The Learning Lab
Agency | GOVT, Singapore
Produced at Semicolon.

Casting | Hello Group

Offline | Jac Min
Colour | Royston Van Huizen
Online | Jonathan Law, Sandy Mui
Audio | Neon Sound

Produced by Shafna
Assistant Director | Philothea Liau
Directed by Jac Min

Eno \ When Acidity Strikes

MOA Video

Client | GlaxoSmithKline
Agency | Ward 6
Produced at Semicolon.

Offline | Jonathan Law
Online | Jonathan Law, Daniel Lee

Produced + Directed by Daniel Lee

Johnnie Walker \ A Step Back In Time

Promo

Client | Johnnie Walker
Agency | Oliver, UK
Produced at Semicolon.

Asset Prep: Shafna, Lung Nok Wan, Sandy Mui, Jonathan Law, Daniel Lee
Offline: Jonathan Law, Daniel Lee
Online: Jonathan Law, Sandy Mui, Daniel Lee
Produced + Directed: Daniel Lee

Smile Singapore \ Little Things

Promo

Client | The Smile Singapore Project
Produced at Semicolon.

Produced by Jac Min + Eunice Lee
Concept + Direction by Jac Min

Led by Dr. Estelle Tan and made possible with the contributions of Singapore Press Holdings and the favours, goodwill and overall charitable spirit of our voluntary crew amidst strict Covid-19 restrictions.

Epson \ T-Series Printers

Web Commercial

Client | Epson, Singapore
Produced at Semicolon.

Animation Supervisor | Daniel Lee
Art Director | Jonathan Law
Animation | Jonathan Law
Character Design | Sandy Mui

Produced + Directed by Daniel Lee

Shiseido \ New Anessa

TVC Campaign

Client | Shiseido
Agency | Toaster, Singapore
Produced at Semicolon.

Director of Photography | Joel Heng
Gaffer | William Eng

Props Master | Shawn Tjoa, Paperball Productions
Wardrobe Stylist | Michelle Yap

Post Production Supervisor | Daniel Lee
Offline | Daniel Razak
Colour | Royston Van Huizen
Online | Jonathan Law, Wong Kai Wing, Sandy Mui, Jac Min

Executive Producer | Jonathan Chong
Produced by Cyndi Lim
Assistant Producer | Jasmine Tay
Directed by Jonathan Chong

Shiseido \ D Program

TVC Campaign

Client | Shiseido
Agency | Toaster, Singapore
Produced at Semicolon.

Director of Photography | Joel Heng
Gaffer | William Eng

Props Master | Shawn Tjoa, Paperball Productions
Wardrobe Stylist | Michelle Yap

Post Production Supervisor | Daniel Lee
Offline | Daniel Razak
Colour | Royston Van Huizen
Online | Jonathan Law, Wong Kai Wing, Sandy Mui, Jac Min

Executive Producer | Jonathan Chong
Produced by Cyndi Lim
Assistant Producer | Jasmine Tay
Directed by Jonathan Chong

怡脂 \ 科技塑形

TVC Campaign

Client | 怡脂 Easy Sculpt
Produced at Viewpoint CG (ChengDu)

Directed by Jonathan Chong 张能杰
Cinematographer | Zhuang Guo Ting
Line Producer | 金马
Art Director | Zakk

STB \ Taste Singapore

Web Campaign

Client | Singapore Tourism Board
Agency | TBWA, Singapore
Produced at Semicolon.

Director of Photography | Joel Heng
B Unit Director of Photography | Shyan Tan
Gaffer | William Eng

Food Styling | Ryan Foo, Chun Tsubaki
Props Master | Shawn Tjoa, Paperball Productions
Hair + Make Up | Emily Tan

Post Production Supervisor | Jac Min
Offline | Tan Wei Ting
Colour | Royston Van Huizen
Online | Sandy Mui, Jac Min

Executive Producer | Jac Min
Produced by Lou Mei Jun
Production Manager | Adar Ng
Directed by Jac Min

Purina One \ See It For Yourself

APAC Toolkit

Client | Nestle, Singapore
Agency | AFG, Singapore

Produced at Semicolon.

Cinematography | Joel Heng
Props Master | Shawn Tjoa
Hair + Make Up | Jo Ng
Casting | Hello Group

Offline | Lauren Teo
Colour | Royston Van Huizen
Online | Sandy Mui, Jac Min
Audio | Neon Sound

Executive Producers | Jonathan Chong + Jac Min
Produced by Lou Mei Jun
Production Management | Emily Teng
Assistant Director | Ng Yang Meng
Directed by Jac Min

Netflix x Samsung \ NRTV

Promo

Client | Netflix, Singapore
Produced at Semicolon

Offline | Lauren Teo
Online | Jonathan Law

Produced + Directed by Daniel Lee

Jean Yip

Client | Jean Yip, Singapore
Agency | MM2 Entertainment, Singapore
Produced at Semicolon.

Cinematography | Derrick Loo
Props Master | Apple Ong

Post Production Supervisor | Daniel Lee
Offline | Tan Wei Ting
Colour | Eugene Seah
Online Editor | Daniel Lee

Audio | Neon Sound

Executive Producer | Jonathan Chong
Produced by Lou Mei Jun
Directed by Amanda Tan

Subway \ Summer Anthem

APAC Toolkit

Client | Subway, Singapore
Agency | McCann, Singapore

Produced at Semicolon.

Cinematography | Shyan Tan
Gaffer | Haikal Ismail
Art Department | Wyna Yow, Apple Ong
Food Stylist | Yuli Maria

Offline | Daniel Lee
Grade | Royston Van Huizen
Online | Daniel Lee, Sandy Mui

Executive Producer | Daniel Lee
Produced by Lou Mei Jun
Directed by Daniel Lee

Scoot \ Inflight Amusement Guide

Web Campaign

Client | Scoot, Singapore
Agency | Blk J, Singapore
Produced at Semicolon.

Cinematography | Kelvin Chew
Camera | Juan Qi An
Gaffer | Haikal Ismail

Props Master | Shawn Tjoa
Hair + Make Up | Marie Soh
Wardrobe Stylist | Michelle Yap

Casting | Hello Group

Audio | Neon Sound

Executive Producer | Jac Min
Produced + Assistant Directed by Shammini Gunasegaran
Directed by Martin Hong

HP \ When I Grow Up

Web Spot

Client | HP, Singapore
Agency | TBWA, Singapore
Produced at Semicolon.

Cinematography | Shyan Tan
Camera | Daryl Nah
Gaffer | Ben Ong

Props Master | Shawn Tjoa
Casting | Hello Group

Offline | Lauren Teo
Colour | Eugene Seah
Online | Daniel Lee, Lauren Teo

Produced by Lou Mei Jun
Directed by Jac Min

STB \ Welcome Home

Show Opener: Welcome Home

Client | Singapore Tourism Board
Agency | Freeman XP
Produced at Semicolon.

As part of the 2019 Singapore Tourism Awards, we were tasked to craft screen content that can integrate itself into an opening performance by Charlie Lim for his track, Welcome Home.

Making use of rear projection, stage lighting and clever on-stage choreography, we were able to create the illusion of Charlie walking through the many recognisable landmarks and streets that characterise Singapore as a destination.

Cinematography | Shyan Tan
B Unit | Daryl Nah, Dion Heng

Offline | Jac Min, Jonathan Law
Colour | Eugene Seah
Online | The Source

Produced by Lou Mei Jun
Art Director | Jonathan Law
Concept + Direction by Jac Min

Microsoft x Intel \ Up the Game

Web Campaign

Client | Microsoft, Singapore + Intel, Singapore
Agency | McCann, Singapore
Produced at Semicolon.

Cinematography | Lee Feng Nian
Gaffer | William Eng
Props Master | Shawn Tjoa

Offline | Lauren Teo
Colour | Royston Van Huizen
Online | Daniel Lee, Wong Kai Wing

Produced + Directed by Jonathan Chong

Epson \ Ecotank

Promo

Client | Epson, Singapore
Produced at Semicolon

Animation: Jonathan Law
Animation Supervisor: Daniel Lee
Music + Sound Design : Lauren Teo

Produced + Directed: Daniel Lee

酷航 \ 體驗第一次

Web Spot

Client | Scoot, Singapore
Agency | Blk J, Singapore
Produced at Semicolon

Casting (SG) | Hello Group
Casting (JP)/Location Manager | Miyuki Nishida 西田みゆき
Samurai Advisor | Kazuya Aoki 青木一弥

Cinematography | Shaun Neo 梁碩峻
Camera Assistants | ムカダス /ムキタル/大迫秀仁/車井昇平

Offline | Lauren Teo
Colour | Royston Van Huizen
Online | Jac Min/Jonathan Law/Sandy Mui

Executive Producers | Jonathan Chong + Jac Min
Produced by Lou Mei Jun
Production Manager | Mitsumine Tetsuhide 三峰哲秀
Assistant Director | Tomoki Shiraishi 白石ともき
Directed by Jac Min + Jonathan Chong

Dezign Format \ 万变的时代，不变的初心

Anniversary Film

Client | Dezign Format, Singapore
Produced at Semicolon.

Cinematography | Joel Heng
Offline | Lauren Teo
Colour | Eugene Seah
Online | Jonathan Law

Supers Translation | Leah Wang
Dialogue Transcript | Lou Mei Jun

Executive Producer | Jonathan Chong
Produced by Lou Mei Jun
Concept + Written by Jac Min
Directed by Jac Min + Jonathan Chong

Hyatt \ What Memories Are Made Of

Brand Film

Client | Hyatt Regency, Wangjing
Produced at Semicolon.

Produced by Jonathan Chong
Concept + Written by Jac Min
Directed by Jac Min + Jonathan Chong

Esplanade \ Let's Talk About Dance

Web Spots

Client | Esplanade Co. Ltd., Singapore
Produced at Semicolon.

Cinematography | Shyan Tan
Gaffer | Haikal Ismail

Offline | Tan Wei Ting
Colour | Royston Van Huizen
Online | Jonathan Law
Audio | Matthew Lee

Produced by Lou Mei Jun
Choreographer | Kuik Swee Boon
Concept + Direction by Jac Min

Special thanks to THE Dance Company.

华美 \ 整呗

TVC Campaign

Client | Hua Mei Aesthetics
Produced at Viewpoint CG (ChengDu).

Cinematography | Zhu Shan 朱山
Gaffer | Zhang Chao 张超
Line Producer | Jin Ma 金马
Art Director | Zhang Ge 张哥

Directed by Jonathan Chong.

Changi Airport \ The Changi Experience

Anniversary Film

Client | Changi Airport Group, Singapore
Agency | Freeman, Singapore
Produced at Semicolon.

Nescafe \ Made of Singapore

TVC

Client | Nestle, Singapore
Agency | Publicis, Singapore
Produced at Semicolon.

ADM \ Are You Ready?

Promo

Client | School of Art, Design and Media
Agency | Factory 16 11
Produced at Semicolon.

西婵

TVC

Client | 西婵
Conceptualised & Produced at Viewpoint (Cheng Du).
Directed by Jonathan Chong 张能杰

Cinematographer | Milk 思淇
Offline | Viewpoint CG (Cheng Du)
Telecine | Sheldon 石恒 (Beijing)

ADM \ Chinese Box

Promo for the School of Art, Design + Media, Singapore.

Client | School of Art, Design + Media, Singapore.
Agency | Factory 1611
Produced at Semicolon.

Cinematography | Shyan Tan
Offline | Jac Min
Online | Jac Min, Wong Kai Wing (Wyreframe)
Colour | Royston Van Huizen

Produced + Directed by Jac Min

Special thanks to the students of the ADM Student Club and the volunteers majoring in Digital Filmmaking.

BMW \ 5 Series Launch Interactive Light Dance

Interactive Light Dance, BMW 5 Series Launch.

Agency | Freeman, Singapore.
Produced at Semicolon.

SGX \ Munnies' Jingle Bells

Christmas Promo

Client | SGX, Singapore.
Agency | MRM Worlwide, Singapore
Produced at Semicolon.

Hotel Eclat \ Welcome to Underland.

Brand spots campaign for Hotel Eclat, Beijing.

Client | Hotel Eclat, Beijing.
Production by Semicolon.

Cinematography | Zhu Shan 朱山
Music | Feng Music
Offline | Jac Min, Rachel Liew, Sarah Tan
Online | Jac Min, Jonathan Law
Nuke Compositing | Wyreframe

Produced by Jonathan Chong
Written by Jac Min, based off the texts of Lewis Carroll
Directed by Jonathan Chong + Jac Min

WSHC \ The Future of Your Workplace

Opener for The Singapore Workplace Safety and Health Conference 2016

Client | Singapore Workplace Safety and Health Council
Agency | The Events Company Staging Connections, Singapore
Produced at Semicolon

Art Direction | Jonathan Law
Produced + Directed by Jac Min

MEWR \ What If?

Brand film for the Sustainable Singapore Blueprint.

Client | Ministry of the Environment + Water Resources, Singapore
Produced at Semicolon.

Previsualization + Design | Jonathan Law

Production Design | Factory 1611, Roy Wang
Art Department | Chrystal Lim, Tamelia Lim, Sandra Lau, Lydia Tan, Ashley Chen, Yap Zhiwen, Amanda Lu

Cinematography | Lee Feng Nian

Johnson + Johnson \ Introducing PAVE.

Promo

Client | Johnson + Johnson, Singapore
Agency | McCann Health, Singapore

Produced at Semicolon.
Art Direction + Motion Design | Jonathan Law

Produced + Directed by Daniel Lee

Changi Airport \ Changi Triptych: Building Tomorrow.

Opener/Brand film for the Changi Airline Awards.

Originally meant for a 3-wall presentation for a truly immersive viewing experience, this has been reformatted for a single-panel presentation.
A good pair of headphones/speakers is encouraged.

Client | Changi Airport Group, Singapore
Agency | The Events Company Staging Connections, Singapore
Produced at Semicolon.

Cinematography | Lee Feng Nian
Compositing | Wyreframe
Colour | Royston Van Huizen
Produced, Concept + Direction by Jac Min

Epson \ Masters of Innovation

Brand film for Epson's interactive projectors.

Client | Epson, Singapore
Produced at Semicolon.
Animation/Art Director | Daniel Lee
Motion Design | Jonathan Law
Music | Grey Note Productions

Produced + Directed by Daniel Lee + Jac Min
Written by Jac Min

STB \ Urban Systems Studies Opener

Show Opener

A Semicolon x Genesis collaboration.

Produced at Semicolon.
Directed by Jac Min

SingTel \ Reunion Surprise

Lunar New Year TVC Spot

Client: SingTel, Singapore
Agency: Ogilvy + Mather
Produced at Semicolon.

Producer | Jonathan Chong
Post Production Supervisor | Jac Min
Visual Effects Supervisor | Daniel Lee

Directed by Jonathan Chong

NGS \ Portraits of the People

Promo / Microsite Intro.

Client: National Gallery of Singapore
Agency: MRM Worldwide, Singapore
Produced at Semicolon

Cinematography | Lee Feng Nian
Edit | Rachel Liew
Casting | Hello Group

Directed by Nigel Heng x Jac Min.

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Gold Award
Mob-Ex Awards 2016, Best Campaign - Tablets

The Red Cross Connection

App Promo.

Client: Red Cross, Singapore
Agency: MRM Worldwide, Singapore/McCann Healthcare, Singapore
Produced at Semicolon.

Directed by: Nigel Heng x Semicolon (Jonathan Chong/Daniel Lee/Jac Min)
Producer/Cinematography: Jonathan Chong
Animation Lead: Daniel Lee
Animation: Daniel Lee/Rina Lim/Jac Min
Post Supervisor: Jac Min
VFX Editor: Edwina Ong
Audio: Grey Note

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Silver Award
Mob-Ex Awards 2014, Most Innovative Use of Mobile
W3 Awards 2014, Motion Graphics/VFX and Design/Art Direction

Bronze Award
IPA Best of the Health Awards, 2014
Spikes Asia 2014
Clio Healthcare Awards, 2014, Film Category

Shortlist
Cannes Lions, Lions Health, 2014, Health and Wellness B: Education and Services